Start with search intent
Before creating a page, identify who would search for the topic, what question they are trying to answer, and what decision or problem the page should help with.
Avoid repetitive pages
Do not publish many pages that make the same point with slightly different wording. Give each article a distinct purpose and connect related topics with internal links.
Add expertise and context
Use practical examples, business experience, clear explanations, and original judgment so the page offers more than generic AI-generated text.
Review before publishing
Check accuracy, usefulness, duplication, structure, page titles, descriptions, internal links, and whether the article genuinely belongs on the site.
How McComb Services can help
McComb Services can help organizations apply practical guidance around AI strategy, content workflows, information organization, website planning, process improvement, and AI governance. The goal is to turn the issue into clear, manageable next steps.